Patagonia: Fueled by Fabric
Patagonia is known for its commitment to environmental sustainability. Fueled by Fabric turns that ethos into action, reimagining eco-friendly infrastructure using the materials of its iconic jackets.
Using fabrics from three iconic Patagonia jackets, we’ll create solutions that provide heat, shelter, and energy, demonstrating the material's performance while advancing the brand’s mission to protect the planet.
Heated bus stops are a necessary refuge in harsh winter climates. This one in particular only uses the insulating power of 100% recycled puffer.
No electricity and reduced carbon emission production process.
Keeps you warm without warming the planet.
Waterproof fabric doesn’t just repel water; it can also collect it. This rainwater collector is made of 100% recycled material and 0% harmful chemicals.
This material was crafted with reduced water and energy, and by depositing the rainwater it collects into urban gardens, it will help cities reduce their water and energy usage.
Keeps you dry, not the planet.
Energy is all around us, even in the wind. This wind turbine is crafted from the same material as their windbreaker jacket. Made up of 100% recycled fishing nets, turning pollution into purpose.
From breaking the wind to harnessing it, people will be able to charge their devices using only clean energy.
Takes advantage of the wind, not the planet.